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Privacy Policy Overview

Welcome to WishKing (“we,” “us,” or “our”). Your privacy is of utmost importance to us. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit wishking.gb.net or use our services. By accessing or using our platform, you agree to the terms outlined here. If you do not agree with any part of this policy, please refrain from using our services.

1. Data Controller

WishKing is registered and operates under the laws of the United Kingdom. We act as the data controller for your personal information. For any questions or concerns about your data or this policy, please contact our Data Protection Officer at [email protected].

2. Information We Collect

To provide you with a safe and compliant gambling experience, we collect and process the following categories of personal data:

• Full name
• Email address
• Telephone number
• Residential address
• Date of birth and gender
• IP address
• Device and browser details
• Usage data including session times, clicks, and site activity
• Account registration and profile information
• Payment and transaction records
• Data shared during customer support interactions
• Documents for identity verification and compliance with UK Gambling Commission requirements
• Sensitive data you voluntarily provide (e.g., health information for self-exclusion)
• Information from third-party services for fraud prevention, age verification, and responsible gambling

3. Purpose of Processing Your Data

We use your personal data to:

• Manage and maintain your user account
• Verify your identity and ensure you meet the minimum legal gambling age of 18
• Process deposits, withdrawals, and other financial transactions securely
• Comply with legal obligations under UK Gambling Commission regulations and Anti-Money Laundering (AML) laws
• Communicate important updates about your account or our services
• Administer promotions, bonuses, and competitions in accordance with applicable rules
• Provide personalised content and offers with your explicit consent
• Improve our platform’s functionality, security, and user experience through data analysis
• Detect and prevent fraud, money laundering, and other harmful activities
• Facilitate responsible gambling measures, including self-exclusion and limit setting
• Generate aggregated reports and statistics for internal use

4. Legal Basis for Processing

Our processing of your personal data is lawful under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The legal grounds include:

• Your explicit consent, where required (e.g., marketing communications)
• Performance of a contract between you and WishKing
• Compliance with legal and regulatory obligations
• Our legitimate interests in operating and securing our platform, provided your rights are respected

5. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined above or as required by law. Typically, data is stored for up to five years following account closure or inactivity. Certain records may be retained longer to comply with regulatory requirements, including responsible gambling monitoring and investigations.

6. Marketing Communications

With your explicit consent, we may send you marketing materials about our services or those of trusted partners. You can opt out or manage your preferences at any time via your account settings or the unsubscribe links in our emails. We will never share your marketing preferences without your permission.

7. Cookies and Tracking Technologies

WishKing uses cookies and similar technologies to enhance your browsing experience. These include:

• Essential cookies to enable core website functionality
• Preference cookies to remember your settings
• Analytics cookies to understand how you use our site
• Advertising cookies to deliver relevant promotions

You can control or disable cookies through your browser settings; however, some cookies are necessary for the website to function properly.

8. Sharing Your Data

Your personal data may be shared with:

• Trusted third-party service providers such as payment processors, IT providers, and identity verification services
• Regulatory and law enforcement authorities as required by UK law
• Affiliated companies within the WishKing group for operational purposes
• Third parties you have explicitly consented to share data with

If data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards such as Standard Contractual Clauses are in place to protect your information.

9. Data Security

We employ robust technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. Our security practices are regularly reviewed and updated to maintain the highest standards.

10. Your Rights

Under UK data protection laws, you have the following rights regarding your personal information:

• The right to be informed about how your data is used
• The right to access your personal data
• The right to rectify inaccurate or incomplete data
• The right to erasure in certain circumstances
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent at any time without affecting prior processing
• The right to object to automated decision-making and profiling that significantly affects you

To exercise these rights, please contact us at [email protected]. We will respond promptly and in accordance with applicable law.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page with the revised date. Continued use of our services after updates constitutes acceptance of the new terms.

12. Complaints

If you have concerns about how we handle your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK’s independent data protection authority, via their website: ico.org.uk.

13. Responsible Gambling

WishKing is committed to promoting responsible gambling. If you or someone you know may have a gambling problem, please seek help from recognised organisations such as BeGambleAware. We provide tools on our platform to help you manage your gambling, including deposit limits, time-outs, and self-exclusion options.

Last updated: 28.05.2025